My mother is celebrating her 75th birthday this year. She is at that age where finding special birthday gifts is quite difficult. My sisters and I have decided to have a party for mom and to invite friends and relatives. As we have been planning it we have been trying to come up with ideas [...]

The Mystery Shopping Providers Association was developed to improve the quality of service all across the globe. This organization has over 150 companies that adopt members worldwide representing a variety of social, race and economic backgrounds. These diverse groups of members report their respective experiences in different stores, restaurants and firms.
This type of marketing research [...]

Book Shops
One of my favorite activities is browsing round book shops. Even in Prague and Rome, I wandered in to look at the books, unable to understand a word. I love the atmosphere and the air of scholarship. A lot of book shops have coffee areas now, where you are allowed to look at a [...]

Shopping Basket
It used to be that when I went into a store thinking I only needed a few things I would reach for the shopping baskets that are always waiting by the door. I thought that I didn’t need a cart if I wasn’t getting a lot of things, but this was something that I [...]